You keep wondering what would happen if you actually went for it.
Let's find out.
Build an audience, pay attention to what people need, and work toward your first income stream. This is your place to keep track of what happens along the way.
Free to use. Start whenever you're ready.
More room for an idea that won't leave you alone. More creativity. Maybe, eventually, income from something you built yourself.
You don't have to have the whole business figured out today. Start with an experiment you can actually make room for, and give yourself somewhere to record what you're learning.
Choose your audience and revenue goals, a start date, and what success would mean to you.
Save your hooks, views, saves, and shares alongside what you think made a post work—or fall flat.
Collect the comments, DMs, and repeated requests that could help you decide what to create next.
Log income, reflect on the week, and download a progress card to share where you are.
I'm Claudia. I work full-time, I'm a mom of three boys, and I'm giving myself 180 days to turn a brand-new Instagram account into an income stream.
I wanted somewhere to keep the numbers, the ideas, and the things people were asking me. Somewhere I could look back and see what actually happened.
That's what this is. You're welcome to do your own experiment alongside mine.
Claudia / @itsclaudiagonzalez
Yes. You can set up an experiment and use the tracker for free.
No. This is a self-directed experiment tracker. It gives you a place to record your progress and reflect on what you're learning.
No. Choose Instagram, TikTok, YouTube, a newsletter, or another platform when you set up your experiment.
There is no guaranteed income or follower count. You choose a goal, try things, and document the results—including what doesn't work.
You can start without an account and keep it in this browser. Create a free account when you're ready, and your experiment can follow you across devices.
You bring the idea. We'll keep the receipts.
Your two headline goals.
The finish line you chose before you started.
Clues about what people may eventually pay for.
The thing worth remembering.
Your future case study is happening right now.